top of page
Logo Patate Pataiò
Fresco Secco Brandmark
Logo Vincenzo Auriemma
Logo Vincenzo Auriemma
Logo Patate Pataiò

The brands owned by Fresco Secco


The products are packaged and distributed Fresco Secco with different brands and labels.


Starting from the historical brand of the company bearing the name of the founder Vincenzo Auriemma, with its derivations, until the product brands for the range 0.99 to recent development and marketing and all products with corporate brand Fresco Secco , including productions of Fourth Range Products (IV GAMMA).


Currently under way it is a rethinking of the whole line graphics and communications that will lead the company Fresco Secco to make more recognizable and identifiable products on the shelves.


The same products are packaged, stored and distributed to some private label "private label" and for different accommodations and restaurants that are a source of food excellence distinction. The Fresco Secco company is able to indulge in this way even the most special and apparently challenging the most demanding chefs.


Pataiò is most popular trademark of their's.

It is a label used to market potatoes quality coming mainly from the fields of cultivation sites in Sardinia (Middle Campidano, Coghinas and Anglona ). The product brand Pataiò imposes almost immediately to the attention of the large distribution chains that activate them to sell in the store of the GD, riding on the reputation and brand recognition .


The company numbers

Turnover Fresco Secco are expressed chiefly in the two sectors, from a product point of view are more feedback on local markets : Fruit and vegetables 34 %, 18 % dried fruit, potatoes 17 %, 12 % legumes, Fourth range 5 %, chestnuts 5 %, 4 % Onions, Garlic 3 %, Snails 1 %, 1 % Dates.

Where we produce

The company Fresco Secco has its core business in the production of Fresh Potatoes. In this sense it favors relations with local producers (which selects carefully in order to match always a very good standard). The same is true for legumes (especially lentils and chickpeas) and dry cereal.


The pursuit of customer satisfaction, continually pushing the company to the inclusion in range of new items, the result of temporary market trends food or catering. Currently we have been included in the range of some productions like: Quinoa, Goji seeds, chia seeds and other specialties.

Fresco Secco Brandmark
  • Facebook Social Icon

Sede Legale e Operativa: Aggl. Ind.le di Macchiareddu (Cacip) VII Strada

Zona CEM - Lotto 67/B 09010 UTA (Cagliari) P.Iva e C.F: 02779970926 Cap. Soc. I.V € 10.000

N° Iscrizione Registro Imprese di Cagliari 02779970926

bottom of page